ConCept G Global was appointed by Mystic Studios, the agency for Zeiss, to take the Zeiss exhibition stand at SASCRS 2019 from first concept through to installation on site.

Our creative studio developed the concept, design and creative direction in-house, working within Zeiss’s corporate exhibition guidelines and corporate identity. Our team then manufactured, produced, built and activated the stand on behalf of the agency, and dismantled it after the close of the congress.

The completed stand used an open, well-illuminated frontage with a branded overhead fascia, integrated screens and a series of consultation and demonstration positions set back into the space.

Design, manufacture, build and installation were handled by our own team throughout, giving both Mystic Studios and Zeiss a single point of accountability from first sketch to final breakdown.