What it means to be in the service of others – in the context of our Industry.

Our collective journey as an industry with its roots and foundation in South Africa, is nothing short of a calling – to serve – and in that, to acknowledge and celebrate the integral role we all play.

In turn, we realise that the energy we exude and the phenomenal impact that we have, will create the kind of change we want to see in our industry.

Ours is a story that has seen some suffering, from which, we focused on transformation and adaptability whereby for many of us, survival is the only imperative. Post the COVID outbreak, globally, a void has been created in our industry workforce and, essential to our industry’s survival, we are also required to address its skills gap, which is not necessarily attributed only to the impact of COVID.

How should we address our industry’s future and enable its survival?

How should we package our industry’s potential, its offerings and rewards to the NextGen?

There are the hours, yet there is the imagining; the exciting conceptualisation, planning and preparation phases that require solutions and that challenge and train our brains, keeping us alive, awake, alert and challenged.

There is the physical impact of walking, standing, managing, overseeing the facets of each project and for our build teams, the actual physicality of building of the structures and components in the interests of achieving the end game and then… there is the step back – to take it all in – to shake the hand of our client as they embrace and welcome the product of our team’s collective hard work in the realised creative concept that enables the Brand to come alive, even if it is for a fleeting two, three, four or five days. What a ride.

We say; ‘’It is not for everyone’’ – it exists for those who answer the call of the wild, in whose veins the very industry’s lifeblood swims.